About Us

Change takes organizing. But organizing is also changing.

Just Strategy is a team of experienced organizers. We develop campaigns that build power and move people into action. We also partner with social movement organizations. We improve their impact using strategic planning, training, political education, and mentoring.

“LeeAnn Hall and her team have consistently been innovators. Building creative and powerful strategies, winning campaigns, and building long-term power in communities across the country.”

— Dorian Warren, Executive Director, Community Change

Today’s social movements must get back to proven principles of grassroots organizing. And they also need to innovate to meet the challenge of the times. We excel at both.

We have won victories at the local, state, and federal levels. Members of our team were key to winning the Affordable Care Act and Farmworker Minimum Wage in Idaho and other policy victories. Our team has a proven record of racial justice and economic justice work. We draw lessons from movement history and personal experience to develop effective strategies. We pair training with organizing practice to teach social change.

Just Strategy also helps organizations audit their organizing programs and campaigns to sharpen their strategy and staff management. If you are interested in working with us, email info@juststrategy.org.

Just Strategy’s 501(c)(3) sister organization is the Alliance for a Just Society.

Our team

LeeAnn Hall

Executive Director

LeeAnn Hall has been a leader of social and racial justice movements for more than thirty-five years. She was a co-founder of People’s Action and is treasurer of the board of Race Forward. As Director for Idaho Community Action Network, she led the successful campaign to cover farmworkers by Idaho’s minimum wage laws for the first time. LeeAnn was the recipient of the prestigious Leadership for a Changing World Award from the Ford Foundation and the Prime Movers Award. She lives in Seattle, Washington.

Libero Della Piana

Senior Strategist

Libero Della Piana has thirty years of experience as a writer, organizer, and educator for social movement organizations. He was the Communications Director at People’s Action and a Sr. Research Associate at Race Forward. Libero is a graduate of the Movement Activist Apprenticeship Program and is on the board of the Grassroots Policy Project and the advisory council of IllumiNative. He lives in East Harlem, New York.

Fernando Mejia-Ledesma

Washington State Lead Organizer

Fernando Mejia-Ledesma has years of organizing experience with many labor, community, and immigrant rights organizations. Fernando moved to the U.S. from Mexico at sixteen years old. He went on to join the Fair Immigration Reform Movement’s Youth Council. He has served on the staff of OneAmerica, Washington Community Action Network, United We Dream Network, and United Food and Commercial Workers Local 21.

Tysonia Carr

Finance & Administrative Director

TySonia Carr has over a decade experience building non-profit accounting and administrative systems, as well as with budgeting and financial reporting. TySonia supports the operations of Just Strategy its fiscally sponsored organizations and projects. Tysonia began working with Alliance for Just Society — Just Strategy’s 501(c)(3) sister organization — in 2010. Tysonia loves to travel, cook and spend time with her large family. She lives in Seattle, WA.

Support Just Strategy

Your support for Just Strategy allows us to continue our cutting edge organizing campaigns. A donation, large or small, will go directly to building grassroots power.

  • $100 will cover a month of cell service for a rural organizer.
  • $1000 will fund a community meeting.
  • $10,000 funds a daylong organizing training.

*Note: Your contribution is not tax-deductible. Just Strategy is a 501(c)(4) social welfare organization.